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Would you let an AI agent book your travel? VISIT's Head of AI on agentic commerce | The Fast Track

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Would you let an AI agent book your travel? VISIT's Head of AI on agentic commerce | The Fast Track

76 просмотров · 5 дней назад
VISIT
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76 просмотров · 5 дней назад
Would you let an AI agent spend your money? Thibault Miclo, Head of AI at VISIT, thinks you already will — and sooner than you'd expect. In this episode of The Fast Track, we get into the practical reality of agentic commerce: why booking a flight is the kind of low-stakes task agents will take over first, what Meta's Muse actually does, and the uncomfortable shift for the travel industry, that when an agent books on your behalf, you only meet the customer at the order, not during the research. We also cover what happens to SEO, who survives when agents chase the lowest price, and who's responsible when an agent books the wrong thing. Chapters: 0:00 — Who is Thibault, and what Head of AI means 0:53 — Will people really let AI agents spend their money? 3:53 — Meta's Muse, explained 5:43 — When an agent books, who owns the customer? 7:03 — Does agentic commerce kill SEO? 8:36 — Getting your website ready for AI agents 9:09 — The race to the cheapest: who survives? 10:39 — When an agent makes a mistake, who pays? 13:13 — Could we book a whole trip by agent next year? The Fast Track is VISIT's interview series, recorded with people from across travel and hospitality.