ASRV Clothing Apparel: Digital Marketing Plan | San Jose State University Fall 2021

Students were asked to create a digital marketing plan based on what they learned during the semester. They were given the option to choose between five different independent apparel brands and include everything from building a brand narrative, key messaging, influencer marketing, and paid social. This presentation was created by San Jose State students Joseph Lee, Krystine Martinez and Noor Kelani.