5 Hacks For Writing Exciting Email Copy About Boring Products

Get YOUR copy critiqued by us on our next Whetstone Wednesday critique stream and also receive our 2 hour "Inbox Domination" email masterclass by joining our Patreon ➡️   / inbox-domination-75664709   Want extra help getting clients, gigs, and jobs? Check out our Copy Career Co-Pilot ➡️ https://courses.copythatshow.com/grow... Ready to upgrade your skillset with marketing knowledge? Check out our E-Marketer Master Plan ➡️ https://courses.copythatshow.com/emp-... Our free (with email signup) 21-day copywriting course ➡️ https://www.copythatshow.com/yt-signu... Join the Copy That! Discord server ➡️   / discord   ====== (Almost) every Wednesday we take time to critique copy written by the new copywriters in our Discord community. (It’s a great way for them to “check in” and make sure they’re consistently progressing - and it’s a great excuse for us to hang out and chat with you all live on Youtube.) Recently, someone submitted copy trying to sell the 21st century’s least popular media format… a book *gasp*. But as it turns out, book promotions are a great conduit for talking about a ton of super important email copywriting concepts like: An easy way to write captivating copy about boring products Why writing for Solution Aware audiences is a trap How new copywriters can use bullets as a hack to write great emails The real reason “less is more” when you’re writing to an email list 0:00 - An easy way to make your clients (and editors) love you 2:04 - No one wants to buy your book (write about this instead) 5:53 - Problem Aware audiences are your friend 8:14 - Why subject lines make or break your emails’ success 10:22 - BULLETS 12:02 - Say less (but also more) ~-~~-~~~-~~-~ Want a complete guide to writing copy, research, sales psychology, and landing jobs or clients? Check out our free Copywriting Megacourse ➡️    • The Copywriting Megacourse | The Only Cour...   ~-~~-~~~-~~-~ Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre.