I’ve Sent 20 LinkedIn DMs Every Day for 3 Years: Here’s What Actually Works

You want more sales calls in your calendar, but selling in the DMs feels awkward. So you spend hours messaging people without booking any appointments. You don’t want to sound pushy, either. So conversations go back and forth for days… then things just fizzle out. We know there is one person in our space who has the secret sauce for making money in the DMs. It’s Charlotte Lloyd. Charlotte gets ALL of her clients for her 6 figure business from the DMs, and every message she sends gets a 50-70% response rate. That’s pretty unheard of - but for Charlotte it isn’t luck, it’s because she knows DM selling strategy better than anyone else we know. We wanted all of our listeners to finally start filling their calendars with sales calls from their DMs - so we convinced Charlotte to come into our studio and teach us everything she knows. And wow, she revealed absolutely everything: Where you can find warm leads that will actually respond The trick she uses to get 70%+ of her LinkedIn connection requests accepted Exactly what the cold DM template that got her to six figures looks like One thing you can put in every message so people know you aren’t writing with AI (this was geniusssss) How she follows up with “dead” leads and gets them in her calendar Charlotte has been sending cold DMs every week for years, and she’s learnt everything that works, and everything that doesn’t. Literally everyone who watches this conversation will leave with a proven DM strategy that will get you more qualified sales calls for your business 🤯 ------ This episode is brought to you by our sponsors: Mavericks Founders Network. If you’re an ambitious founder who’s ready to grow faster and think bigger, Mavericks is the network built to help you do exactly that. Your annual membership gives you access to four incredible in-person events each year, where you’ll connect with world-class entrepreneurs, potential clients, investors and collaborators. If you’re serious about scaling your business and surrounding yourself with people who’ll challenge, support and accelerate your journey, Mavericks Founders Network is for you. Sign up here: https://atomic.site/mavericks ------ Charlotte's Links: LinkedIn:   / charlottelloydsales   Instagram:   / charlottelloydsales   ------ 0:00 How to book sales calls from LinkedIn DMs 7:12 Why every deal comes from her DMs 9:20 Why DMs feel so intimidating 11:13 How to set up your LinkedIn profile for DMs 12:35 The four Rs for finding your next lead 16:07 Why outreach belongs in the morning 16:58 Why founders must master this first 21:00 Spotting hidden buyers on LinkedIn 23:04 What a bad DM actually looks like 24:14 Warming up a cold lead 25:40 The SPICE framework explained 29:43 Moving a DM toward the pain point 31:51 Identifying blockers in a DM 32:59 How to ask for the meeting 35:11 How many follow-ups is too many? 37:36 Why voice notes get replies 38:14 How to use AI without sounding like AI 42:24 Being the athlete of your business ------ #DontWorkHarder #BusinessGrowth #SalesandMarketing