9-figure Ceo Scaled an FMCG Beverage Brand From 20,000 to 2,000,000 Cases.

To apply for The Cave, our network for muslims making millions, apply here (for 7-9 figure muslims only): https://thecavenetwork.co/uhnw?utm_so... --------------------------------- Kase Bukhatwa: Insta:   / kasebukhatwa   LinkedIn:   / kase-bukhatwa-194473108   --------------------------------- Ebrahim Mahmood Ismail: YouTube:    / @byebrahimm   Insta:   / byebrahimm   LinkedIn:   / ebrahimmismail   --------------------------------- In this episode, our guest Ebrahim Ismail breaks down EXACTLY how he managed to scale his FMCG beverage brand from 20,000 to 2,000,000 cases. Ebrahim built and exited his FMCG beverage brand for over $120M. Today he runs a UAE-based family office, has more than 20 real estate developments underway, and is invested in 10 businesses. A member of The Cave for over a year, he joined us to talk about what it takes to scale a beverage brand. In this episode, we cover: How he positioned against Coca Cola by going after flavours How he scaled from 20,000 cases to 2,000,000 without breaking the business How he won retailers with 20 to 25% margin against the 12 to 15% margins of competitors Why every attack from a competitor was answered with better in-store execution How he funded growth through customers and suppliers instead of the bank If you want to learn more about scaling an FMCG beverage brand, then watch the podcast now. This is the podcast where we discuss topics that you can't learn by reading books. We bring on founders with real boots on the ground experience and have been in the trenches. --------------------------------- 0:00 - From 20,000 cases to over 2 million 9:09 - Measuring product quality and staying ahead of competitors 17:22 - Positioning, pricing and choosing your market segment 28:35 - What breaks when you scale before the business is ready 38:56 - Winning retailers, shelf space and hypermarket economics 53:48 - When to bring sales, production and logistics in-house 1:01:30 - Creative ways to finance equipment and fund growth 1:11:15 - Sales vs marketing and the war for shelf space 1:17:51 - Retailer negotiations, beverage margins and operational profit 1:22:37 - Taking market share when competitors leave a gap