Why New Agents Are Outranking 25-Year Veterans (with Bobby the Google Guy)

There's a free tool sitting right in front of every real estate agent that decides whether they get found online — and almost nobody is using it well. Bobby the Google Guy says the vast majority of agents aren't optimized at all, which is exactly why a brand-new agent can outrank a 25-year veteran on Google. In the AI era, your Google Business Profile didn't get less important. It became the front door. In this episode of the Agent Rise Podcast, Neil Mathweg sits down with Bobby the Google Guy — a certified Google Business Profile expert who works exclusively with real estate agents — to break down the single most overlooked growth channel in real estate. Bobby explains why AI models like ChatGPT, Gemini, and Perplexity now pull from your Google Business Profile, Yelp, Bing Places, and the Better Business Bureau to decide which agents to recommend, and he lays out the exact, free, repeatable steps any agent can take to get found by both humans and AI. From review strategy to hyperlocal content to staying out of "Google jail," this is the practical playbook for turning a free profile into real listing calls. What you'll learn: 👉 Why AI made your Google Business Profile more important, not less 👉 The three overlooked platforms feeding AI recommendations (Yelp, Bing Places, BBB) 👉 The "holy grail" 5-part review that actually moves the needle on Google 👉 How many reviews you need every month — and why blasting for them can backfire 👉 The hyperlocal content strategy that signals you're a community expert 👉 How a 14-minute-old agent outranked a 25-year veteran 👉 What lands you in "Google jail" — and how to stay out 👉 How brand-new agents can compete using character reviews 👉 How fast you can expect real calls and listings to come in If this episode opened your eyes to what's possible, hit subscribe and share it with an agent who's sleeping on this. And Bobby built a free resource just for Risers: the GBP & A.I. Visibility Checklist — 40 points that decide whether Google and the AI engines recommend you. Links: 📲 Text GOOGLE to 833-500-1135 and we'll send it straight to your phone. 🔥 Bobby the Google Guy — loc8mybusiness.com (book a free 30-minute visibility strategy call) 👉 Find Bobby everywhere @theBobbyKerr 👉 Agent Rise Coaching - www.agentrisecoaching.com 👉 Agent Rise FREE Communtiy Facebook Group - Facebook.com/groups/agentrise 👉 Agent Rise Podcast - https://agentrisecoaching.com/agent-r... 👉 Facebook - facebook.com/agentrise 👉 Instagram - instagram.com/agentrise 👉 Linkedin - linkedin.com/in/neilmathweg Timestamps: [00:00] The free tool that decides whether you get found [00:40] Get the checklist: text GOOGLE to 833-500-1135 [01:00] Welcome Bobby the Google Guy [02:00] Why agents are wrong to sideline Google in the AI era [02:30] How AI models actually choose which agents to recommend [03:30] The three platforms feeding ChatGPT: Yelp, BBB, Bing Places [05:30] Is traditional SEO dead? What's actually changed [07:00] The hyperlocal content that wins (and the "slop" that doesn't) [10:30] Why promoting local businesses promotes you [12:30] Reviews: why the words matter more than the stars [14:30] Recency bias — why you need 3-5 reviews every month [17:00] Solicited vs. unsolicited reviews across platforms [20:30] The 5-part "holy grail" review formula [22:00] Going back to your database the right way [25:00] How to future-proof your Google Business Profile [30:00] Verification, no office, and service-area businesses [35:00] Google jail: what gets you suspended [38:00] How fast you'll see results [40:00] How new agents compete with character reviews [45:00] The one thing to do this week to get started [48:00] Where to find Bobby [49:30] Closing thoughts