Nudge and public health: What can we learn from the British experience?

Professor Mike Kelly, a former Director of the Centre for Public Health at the National Institute for Health and Care Excellence (NICE), spoke at a recent public forum jointly hosted by The Australian Prevention Partnership Centre and the Hospital Alliance for Research Collaboration.The focus of his talk was the British experience in using nudge theory for public health interventions. Nudge theory became popular after the publication of an economics text, Nudge: Improving Decisions About Health, Wealth, and Happiness, by Richard H Thaler and Cass R Sunstein.