Ending Smoking from Pakistan Is Possible Podcast 11-Tobacco Control, THR, and Smoking Cessation

In collaboration with Radio Pakistan, the Alternative Research Initiative (ARI) hosted a podcast featuring Dr. Ehsan Latif, Co-Founder and Director of the Centre for Integrative Public Health Management (CIPHM), to discuss global tobacco control policies, tobacco harm reduction and smoking cessation. With extensive international experience in public health and tobacco control, Dr. Latif shares his insights into the challenges of implementing the WHO Framework Convention on Tobacco Control (FCTC), the importance of accessible smoking cessation support, and the role of tobacco harm reduction in reducing the health risks associated with combustible tobacco use. In this episode of Ending Smoking from Pakistan Is Possible!, he also discusses the potential role of alternative nicotine products for adult smokers, the importance of engaging healthcare professionals in tobacco harm reduction strategies, and policy measures Pakistan can adopt to accelerate progress towards ending combustible smoking. The discussion highlights the need for effective tobacco control policies, stronger cessation services and evidence-based approaches to protect public health.