Can AI Replace Human Expertise? AI in Business & Marketing

Can artificial intelligence replace human expertise, or is AI most valuable when it helps people work smarter? Discover how AI is transforming digital marketing, business strategy and decision-making — and why human experience still matters. Recorded at Monaco Yacht Show 2026, this conversation brings together Sanjeev Gabriel, Digital Marketing Manager at Yachting Pages Media Group, and the Bespoke Projects team to explore the opportunities and limitations of AI in business. Drawing on 25 years of experience in digital marketing, Sanjeev shares practical insights into AI tools, marketing strategy, team management and the importance of human judgement. In this conversation, we explore: AI vs human expertise: can artificial intelligence replace people? How AI is changing digital marketing and business operations. Where businesses should invest in AI tools and automation. Why human creativity, intuition and industry experience remain essential. The role of AI in bespoke manufacturing and superyacht craftsmanship. From digital marketing to highly customised superyacht interiors, this discussion explores where technology can improve efficiency — and where human expertise remains irreplaceable. Speakers Sanjeev Gabriel — Digital Marketing Manager, Yachting Pages Media Group | SEO & GEO Specialist Nikita Achkasov — CEO & Founder, Bespoke Projects Olga Bogdusevitch — PR & Communications Specialist, Bespoke Projects About Bespoke Projects: Bespoke Projects specialises in the engineering, production and execution of bespoke interior and exterior solutions for superyachts and luxury residences. https://www.bespokeprjcts.com/ About Yachting Pages Media Group Since 2003, Yachting Pages Media Group has connected businesses across the superyacht industry through specialist marketing, print directories, digital media and advertising solutions. https://www.yachting-pages.com/ Recorded at Monaco Yacht Show 2026. Subscribe to Bespoke Projects for more conversations on superyacht innovation, technology, craftsmanship and the people shaping the industry. #ArtificialIntelligence #DigitalMarketing #HumanExpertise