Stand Out Or Miss Out | Sam Miele

Nobody is thinking about your brand as hard as you think they are. In this episode of The Brief Creative, Brad sits down with Sam Miele, co-founder and VP of Cartesian, a marketing firm working almost exclusively in tourism and hospitality. It’s a space where you can’t hand someone the product to test drive. You’re selling an idea, a feeling, and a promise your client has to live up to after the guest arrives. We talked about the small pre-visit test that tells Sam everything he needs to know about a property, why half of Cartesian’s diagnostic time goes to the guest experience instead of the marketing, how a CMO earns a CFO’s respect in about ninety seconds, and a restaurant campaign built around a date going very badly. CHAPTERS 0:00 — Meet Sam 1:04 — Selling a Promise 1:43 — Ginger Ale 2:47 — CFOs vs CMOs 3:22 — Budgeting 5:56 — Video 6:53 — Campaign Writing 8:07 — Examples 10:00 — Unpredictability CONNECT WITH SAM LinkedIn:   / samuel-miele-5923361b2   Website: https://www.thatscartesian.com/ WORK WITH GIANT SHOE Giant Shoe Creative Agency is a production studio and creative marketing agency, serving businesses across Canada since 2012. Services → https://giantshoecreative.com/services/ Insights + resources → https://giantshoecreative.com/marketi... Start a conversation → https://giantshoecreative.com/contact/ Instagram →   / giantshoecreative   Facebook →   / giantshoecreative   TikTok →   / giantshoecreativeagency   LinkedIn →   / giantshoecreative   #BrandStrategy #HospitalityMarketing #TourismMarketing #CreativeLeadership #MarketingStrategy #CreativeAgency #MarketingAgency