Dave Friedman on Boutique Amps, Digital and the Future of Guitar Tone

Digital modeling has changed so much about how guitarists create, record and play, but boutique amps continue to play a vital role in shaping unique tones and signature sounds. In this clip, Dave Friedman, founder of Friedman Amplification, shares his perspectives with me on why players still turn to analog amps. Head over to @productsofmusic to watch the full episode with Dave Friedman. In this video: 00:00 Option paralysis in Digital 00:30 Nobody wants severe innovation 01:52 Guitar tones are now all the same? 04:40 Increasing threat of digital and quiet stages 06:00 Digital modelers driving amp sales 07:00 Product development in boutique amplifiers 🔓 Access all my presets on Cortex Cloud: https://cloud.neuraldsp.com/cloud/u/A... Products of Music Links: 🌐 Subscribe to Products of Music on YouTube: @productsofmusic 🌐 Subscribe for free on Substack: https://www.productsofmusic.com Follow me on: 🌐 Instagram:   / adamjwakeling   🌐 X: https://x.com/adamjwakeling