Fractional Marketing Leadership - A Global Perspective | New Zealand

Fractional Futures is the essential podcast for CEOs, investors, and senior marketing executives looking to unlock the power of fractional marketing leadership. Hosted by Paul Mills, Founder at VCMO, and with special guests, we'll share expert insights, provide actionable strategies and explore real-world success stories to help you leverage fractional marketing leadership for maximum impact. Episode Summary In this episode of Fractional Futures, Paul Mills interviews Michelle Allbon, a Fractional Chief Revenue Officer based in New Zealand. They discuss Michelle's journey into fractional leadership, the challenges and opportunities it presents, and the current state of the fractional model in New Zealand compared to other regions. Michelle shares insights on the misconceptions surrounding fractional roles, the importance of understanding deliverables, and the future of fractional leadership as a sustainable work model. Additionally, they touch on the launch of the Fractional Directory, aimed at mapping and legitimizing the fractional community in New Zealand and beyond. Special Guest Michelle Allbon, CEO & Co-Founder The Fractional Directory Connect with Michelle:   / michelleallbon   Learn more about the Fractional Directory https://www.fractional.co.nz/ Key takeaways • Fractional leadership is often stumbled upon rather than planned. • The fractional model allows for flexibility and work-life balance. • New Zealand's fractional community is still in its early stages. • Misconceptions about fractional roles can lead to mismatched expectations. • Fractional leaders can deliver results in fewer hours than traditional roles. • The demand for fractional leadership is growing post-COVID. • Understanding deliverables is key to hiring fractional leaders. • The fractional model is becoming more recognized globally. • Technology integration is crucial for fractional leaders in all sectors. • The future of work will likely include more fractional roles. Sound Bites • "I think it's a more stable way to build a career." • "Fractional is just going to be what leadership is in the future." • "It's a real de-risking model." Chapters 00:00 Introduction to Fractional Futures 02:53 Discovering the Fractional Model and Becoming a Fractional CRO 05:36 Challenges and Benefits of the Fractional Work Style 08:08 Embrace of the Fractional Model in New Zealand 10:54 Fractional Model Trends Globally 11:55 Misconceptions and Differentiation of Fractional, Consulting, and Virtual Roles 15:05 The Academic Origins of the Term 'Fractional' 19:10 The Importance of Precise Terminology and Recognition on LinkedIn 23:49 Agility and Accessibility of the Fractional Model 27:07 Every Industry is a Technology Industry 32:18 Fractional Leaders: Experts in Their Domain and Skilled in Leadership 37:50 Closing Summary Contact VCMO • Connect with the host:   / paulmills-fractionalcmo   • Email us: hi@vcmo.uk • Visit our website: https://www.vcmo.uk • Phone us: +44 (0) 331 630 9395 Thanks for streaming & keep podcasting! Fractional Marketing Leadership | Marketing Transformed.