Creative Confidence: Unleashing the Creative Potential in All of Us

Does creativity abide within a “type” of thinker? No. IDEO founder Tom Kelley and his brother David, argue that each and every one of us is creative. They offer both principles and strategies by which we can successfully tap our creative instincts regardless of the type of problem we are solving or goal we drive towards. Fred Dust, design principle at IDEO, interviews Tom.