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How This Farmer Made ₹600 Crore Company Selling Potatoes? | Inside His Cold Storage & Frozen Factory

The Rajdharma

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How This Farmer Made ₹600 Crore Company Selling Potatoes? | Inside His Cold Storage & Frozen Factory

301 220 просмотров · 2 месяца назад
The Rajdharma
4,85 млн подписчиков
301 220 просмотров · 2 месяца назад
Register for Free Masterclass by Ditto 👇 https://ditto.sh/rsxsq4 ------------------------------------------------------------ How does a potato turn into "Golden Currency"? We travelled to Deesa, Gujarat — India's potato processing capital — to meet the farmers who are rewriting what farming can be. Here, farming isn't just survival. It's a full-fledged business. We meet a farmer who, starting with 50 bighas of his own land, now cultivates around 750 bighas on lease — running his fields like an enterprise and supplying potatoes to global brands like McCain and PepsiCo. His home is no less than a city bungalow, and his story flips everything you thought you knew about Indian farming. We also meet the owner of Farmton — a man who runs one of the region's big potato processing units, yet has never stopped being a farmer himself. He still grows potatoes on his own land. In Deesa, the line between "farmer" and "industrialist" has quietly disappeared — and that's exactly the point. Then we go where the real magic happens: inside a farmer's own 5-floor cold storage, where potatoes stay fresh for months, waiting for the right price instead of being dumped at throwaway rates. This is the "secret" most people never talk about — the cold chain that turns a seasonal crop into a year-round business. Inside the Farmton unit, we show you exactly how a raw potato becomes the French fry on your plate — the washing, sorting, cutting, and freezing. It's nothing short of a factory. This is the story of how the right system — processing units, cold storage, contract farming, and most importantly, a business mindset — turned ordinary potato farmers into entrepreneurs. Watch till the end to understand why more Indian farmers need to move towards "processing-grade" farming — and what it really takes to get there. ------------------------------------------------------------ Join this channel to get access to perks:    / @therajdharma   ------------------------------------------------------------ Read More- https://therajdharma.in/ Follow us on Social Media Twitter:-   / therajdharma1   Facebook:-   / therajdharma   Instagram:-   / therajdharma   Follow the The Rajdharma channel on WhatsApp: https://whatsapp.com/channel/0029VbAi... Please Don't Forget to Like, Share & Subscribe Host- Archana Tiwari Editing- Anil Singh DOP- Akshay Pratap Singh Drone- Saswat Mohanty #partnership