How This Farmer Made ₹600 Crore Company Selling Potatoes? | Inside His Cold Storage & Frozen Factory
The Rajdharma
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How This Farmer Made ₹600 Crore Company Selling Potatoes? | Inside His Cold Storage & Frozen Factory
301 220 просмотров · 2 месяца назад
The Rajdharma
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301 220 просмотров · 2 месяца назад
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How does a potato turn into "Golden Currency"?
We travelled to Deesa, Gujarat — India's potato processing capital — to meet the farmers who are rewriting what farming can be. Here, farming isn't just survival. It's a full-fledged business.
We meet a farmer who, starting with 50 bighas of his own land, now cultivates around 750 bighas on lease — running his fields like an enterprise and supplying potatoes to global brands like McCain and PepsiCo. His home is no less than a city bungalow, and his story flips everything you thought you knew about Indian farming.
We also meet the owner of Farmton — a man who runs one of the region's big potato processing units, yet has never stopped being a farmer himself. He still grows potatoes on his own land. In Deesa, the line between "farmer" and "industrialist" has quietly disappeared — and that's exactly the point.
Then we go where the real magic happens: inside a farmer's own 5-floor cold storage, where potatoes stay fresh for months, waiting for the right price instead of being dumped at throwaway rates. This is the "secret" most people never talk about — the cold chain that turns a seasonal crop into a year-round business.
Inside the Farmton unit, we show you exactly how a raw potato becomes the French fry on your plate — the washing, sorting, cutting, and freezing. It's nothing short of a factory.
This is the story of how the right system — processing units, cold storage, contract farming, and most importantly, a business mindset — turned ordinary potato farmers into entrepreneurs.
Watch till the end to understand why more Indian farmers need to move towards "processing-grade" farming — and what it really takes to get there.
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Host- Archana Tiwari
Editing- Anil Singh
DOP- Akshay Pratap Singh
Drone- Saswat Mohanty
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