Software ROI: How to Make a Smarter Software Investment with Shapeconnect

Buying new software is easy. Making sure it creates measurable value for your business is much harder. In this episode of Cultivating Business Growth, Katina Peters speaks with Brian Zielinski and Mark Kennedy of ShapeConnect about how to evaluate software ROI before and after implementation. You’ll learn: Why companies purchase software they never fully use Which costs to include in a software investment How data migration and employee training affect ROI Why stakeholder input matters during software selection What to measure after implementation Why vendor discounts shouldn’t drive the decision The conversation also explores technology-stack management, process documentation, AI adoption, vendor selection, and the relationship between software, scalability, and cash flow. Learn more about ShapeConnect: https://www.shapeconnect.com/ Explore its business software resources: https://www.shapeconnect.com/business... Subscribe for more conversations about financial leadership, business growth, cash flow, and the decisions that help companies scale.