How A Single Ad Campaign Saved The Mac

Get Tidy Today! Try CleanMyMac 7 days FREE and use my code APPLEEXPLAINED for 20% off - https://clnmy.com/AppleExplained20 ______ Apple has had some pretty iconic commercials. Ridley Scott’s ‘1984’ Super Bowl ad introduced the Macintosh as a challenge to IBM’s dominance. The computer it promoted helped bring a mouse and graphical interface to a much wider audience, building on work Apple had already done with the Lisa. The iPod silhouette campaign, which began in 2003, served a different purpose. Darkened dancers against bright backgrounds made the white iPod and its headphone cables instantly visible. The ads presented portable music as something expressive and desirable, just as Apple was expanding beyond Mac owners.