Are They Ready to Buy? The Sales Signs I Look For

Join the waitlist for 20 Days to Future-Proof Your Brand Before 2027 and get the 20-day schedule → https://20days.fourstagesofbrandautho... ========================== ⏰ Timestamps: 0:00 - Intro: Why Buyer Intent Signals Matter 1:06 - How To Recognise Buyer Intent Signals 4:58 - The Five Intent Signals I Look For 11:28 - How I Use AI To Identify Prospects 12:07 - Outro: Do You Know Your Buyer Intent Signals? ========================== Subscribe to the Brand Authority Newsletter → https://www.fourstagesofbrandauthorit... ========================== B2B buyer intent signals can help founders and expert service providers identify relevant prospects, improve LinkedIn outreach and create more opportunities beyond referrals. In this video, I'm sharing how I identify potential clients by researching their online presence, marketing activity and existing brand authority. Too many founders approach outreach without understanding what a prospect needs or whether there's a relevant reason to start a conversation. This can lead to generic messages, wasted time and poor engagement. The lesson is that effective outreach isn't just about sending more messages. It's about recognising potential gaps, asking better questions and demonstrating how your expertise could help. Inside This Video: What buyer intent signals are and why they matter How websites, blogs and advertising reveal marketing priorities Why LinkedIn activity and company pages deserve attention How newsletters and authority assets can indicate opportunities How I'm using Claude and an AI-powered ICP detector to organise prospect research I'm also sharing why building your own client acquisition system matters when you want to reduce referral dependency and develop a more consistent pipeline. These signals do not guarantee someone is ready to buy. They provide useful context for deciding who to approach and how to make the conversation relevant. Understanding your ideal client's needs before making contact can help you build trust, strengthen your positioning and create better commercial opportunities. ========================== Tariq Peters is a Brand Authority Strategist and creator of the P.H.A.S.E.S.® Brand Authority System, helping founders and expert service providers turn credibility into visible authority, stronger trust and better opportunities through personal branding, PR, marketing, content strategy and AI. With a decade of experience in strategic communications and media relations, Tariq designs authority systems that integrate branding, marketing and PR to strengthen positioning, reduce buyer risk and increase perceived value. A CIPR Accredited PR Practitioner and PRWeek UK 30 Under 30 honouree, he also mentors emerging practitioners and champions access and representation across the communications industry. Alongside his client work, Tariq is documenting the journey of building a seven-figure brand authority growth agency, Follow The Phases®. He shares the process in real time, offering a transparent look at what it takes to turn expertise into scalable authority and commercial growth. He is also building a community through the Four Stages of Brand Authority, designed for founders and expert service providers who want to strengthen positioning, increase visibility and attract revenue-generating opportunities through authority-led growth. Committed to uploading one video every day for 1,000 days, Tariq began this mission on 1st January 2026. Through this journey, he shares his lived experiences, lessons and strategic insights as he transitions from corporate life to building a business on his own terms, bringing you along for the process in full.