Principles of Marketing Chapter 1 | Creating Customer Value and Engagement | Philip Kotler

Principles of Marketing – Chapter 1 | Philip Kotler Welcome to the Principles of Marketing lecture series based on the book by Philip Kotler. In this lecture, we discuss Chapter 1: Creating Customer Value and Engagement. This chapter provides an introduction to the basic concepts of marketing and explains how modern businesses create value for customers and develop strong and long-term customer relationships. Topics Covered in This Lecture What is marketing? Understanding the marketplace and customer needs Customer needs, wants and demands Market offerings Customer value and satisfaction Exchanges and relationships Markets The marketing process Creating customer value Building customer engagement and relationships Capturing value from customers This lecture is useful for students of: BBA MBA BS Business Administration Marketing Management Sciences Commerce Business Studies The lecture is explained in a simple and easy-to-understand way to help students understand the basic concepts of marketing. Book Reference: Principles of Marketing by Philip Kotler and co-authors 📚 Subscribe to the channel for more lectures on Marketing, Business Administration and Management Sciences. 👍 Like the video if you find it helpful. 💬 Share your questions and comments below. 🔔 Subscribe and turn on notifications for upcoming lectures.