E.53: Behind the Scenes of Creating Roll the Equity | The Dental Truth Project

Ken Kaufman and Ashley Penny pull back the curtain on the creation of their second book, Roll The Equity: How Smart Dental Founders Sell Their DSOs, revealing what inspired them to write it and how they worked together to turn complex dental finance and private equity concepts into an engaging story. Their collaboration builds on the success of their first book while taking readers deeper into the decisions dental leaders face when growing, selling, or partnering with private equity. Revelations: How Roll the Equity Came to Life ✅ Why the success of their first book inspired Ken and Ashley to tackle the next financial challenge facing growing dental organizations. ✅ Why Roll the Equity goes beyond financial tools to explore private equity, acquisitions, mergers, recapitalizations, and different paths to growth. ✅ Why every DSO deal is different—and how different decisions can lead to very different outcomes. ✅ How the financial tools from the first book—accrual accounting, annual budgets, and 12-month rolling forecasts—can prepare dental organizations for bigger strategic decisions. 📖 Want to gain more financial clarity? Read Roll the Equity for practical financial tips, strategies, and insights to help you navigate growth, acquisitions, private equity, and the financial decisions that can shape the future of your dental organization. Read the book here 👉 Roll The Equity: How Smart Dental Founders Sell Their DSOs https://bit.ly/Roll-The-Equity-Smart-... Top 3 Episodes of The Dental Truth Project. Listen Now! (E.38) Roll the Equity or Take the Cash and Walk Away? - Mark Haddad, Specialty1 Partners | ScoutIQ https://www.accrudent.com/podcast-e38... (E.1) How Outsiders Invaded Dentistry and Destroyed Billions - Brian Colao, Dykema https://www.accrudent.com/podcast-the... (E.5) The DSO Valuation Crash No One Talks About - Gareth Petsch, pH Partners https://www.accrudent.com/podcast-the... Got a burning question about dental finance? Submit your question, and it could be featured in a future episode. Ask Ken Form: https://resources.accrudent.com/ask-k... ___________________________ Available on Website: https://www.accrudent.com/episodes Spotify: https://open.spotify.com/show/403ktgs... Apple Podcast: https://podcasts.apple.com/us/podcast... ____________________________ Connect with Ken Kaufman and Dallin Kaufman on LinkedIn:   / kennethkaufman     / dallinkaufman