Master P on Signing Snoop Dogg, What He Learned From Michael Jackson, & Building No Limit

Master P sits down for the latest episode of Boardroom’s On Record to break down the stories behind No Limit Records, MP Da Last Don, and the moves that helped him build one of hip-hop’s most influential independent empires. He also reveals how he signed Snoop Dogg away from Death Row Records, including the “used car” pitch that led him to pay $1.3 million, and explains why he believed Snoop could become one of the biggest stars and bosses in the world. Master P also opens up about turning down a $1 million offer from Jimmy Iovine for No Limit, negotiating an unprecedented 85/15 distribution deal, and why ownership and education were central to his business philosophy. Plus, he revisits the making of The Last Don, the album’s movie and marketing strategy, selling more than 100 million records, working with Tupac, Bone Thugs, E-40, UGK, Mia X, Mystikal, and more, his approach to finding artists, writing songs without a pen and pad, and the lessons he wants the next generation to take from his career. Topics include: 02:15 — Master P on the No Limit-Cash Money Tour 06:58 — Why The Last Don Became a Movie 16:13 — Master P’s 85/15 Deal 15:50 — Why Master P Turned Down Jimmy Iovine’s $1M Offer 21:18 — The Last Don Was Supposed to Be His Retirement Album 24:31 — How Master P Signed Snoop Dogg: “How Much for Your Used Car?” 30:20 — No Limit’s Greatest Rappers 33:52 — How Master P Made Songs 43:17 — Master P on Tupac & No Limit’s Legacy Like what you see? Subscribe - http://bit.ly/3aTKcuz Follow Boardroom on Apple News - https://bit.ly/2VjRZfR Like what you see? Subscribe - http://bit.ly/3aTKcuz Visit Boardroom's website: https://boardroom.tv/ Follow Boardroom on Facebook:   / theboardroom   Follow Boardroom on Twitter:   / boardroom   Follow Boardroom on Instagram:   / boardroom   Follow Boardroom on LinkedIn: www.linkedin.com/company/boardroom1