Why Waitrose Never Cracked the North

The poshest supermarket in Britan just can’t crack the North. Waitrose is everywhere in the South, but head past Birmingham, and the stores start vanishing. What happened? From failed expansions to frozen supply chains and cultural misfires, we unpack how Waitrose accidentally became the most Southern brand in Britain. 👋Hey, I'm Cam. I've always been interested in retail & how business shapes the world around us, and I decided to start this channel and tell these stories! Hope you all enjoy the videos:) If you want to learn more about myself and the team, check out my website - https://www.frontiermediaco.com Chapters: 0:00 The Green Line Nobody Talks About 0:40 What Waitrose Thinks It Is 3:03 Money Isn’t the Whole Story 3:50 The Cultural Mismatch 6:27 A Southern Brand in a Northern World