The ER Doctor Who Built a Med Spa — One Step at a Time | Dr. Soleimani

Mehrdad Soleimani, MD, FACEP — an emergency physician in Temecula, California and co-founder of NeoMed Spa, Metabolize Health, and the Wellness in the Vines physician-wellness symposium — joins brother doctors Dr. Erik Lundquist and Dr. Davin Lundquist to explain how an ER doc built a cash-pay med spa from a standing start, one bottle at a time, without touching his hospital work or taking on a dollar of investor overhead. In this episode: • From Iran to Austin to the ER: nursing school at the University of Texas, four years as a nurse, then medical school — and why the nursing years still shape how he practices • "We started with one bottle" — launching a med spa with no capital, no space of its own, and a friend who told him he was crazy • One Saturday became two: growing into demand instead of signing a beautiful lease first and then scrambling to cover the overhead • Why aesthetics specifically — cash-pay, no insurance company deciding what a patient is allowed to have, and a way to actually learn the business of medicine that nobody teaches in med school • The marketing-agency treadmill: what the $5,000-a-month pitch sounds like, why most of them didn't work, and what the practice ended up doing in-house instead • Debriefing the whole room after a pediatric code — the "human factor," and why he teaches residents that the family and the nurses are part of the patient • What the ER sees that primary care doesn't: the downstream cost of a patient who couldn't get an appointment in time Learn more about Dr. Soleimani's med spa: https://neomedicalspa.com/ — The Root Cause: Business of Medicine is hosted by brother doctors Dr. Erik Lundquist and Dr. Davin Lundquist — real conversations about leaving the conventional model and building a practice, and a life, around root-cause medicine. 🎧 Listen to the podcast: Apple Podcasts: https://podcasts.apple.com/us/podcast... Spotify: https://open.spotify.com/show/0YlRaeP... All platforms: https://trcbom.transistor.fm/ 👉 Subscribe for new episodes every week.