Meta Muse Took Over the Internet. Did It Work?

Meta Muse bought the feed for a day. Suddenly, every AI creator you follow was posting about it. The takeover was impossible to miss, and it got people talking. Then 48 hours passed… and the internet had already moved on. So did Meta Muse actually win the internet, or did Meta just rent everyone’s attention for 24 hours? In this episode of B2B Marketing Weekly, Chris Cunningham and Will McTighe break down MetaMuse’s influencer blitz, why the launch needed a second act, and how smaller brands can compete when they don’t have a Meta-sized budget. They also get into Salesforce borrowing Claude’s aura with the Claude Force rebrand, Samsung having the perfect opportunity to roast Apple and somehow forgetting to be funny, and the ZoomInfo CRO turning one employee shoutout into a recruiting play. Big budgets, borrowed aura, bad brand jokes, and the fight to own the feed.