Why Yei Gonzalez is joining NBLNATION

Why Yei Gonzalez is joining NBLNATION Yei Gonzalez is one of the most influential producers in Sweden. Latin Grammy-nominated, multi platinum, and the creative force behind global hits like "Dinero" with J.Lo, Cardi B, and DJ Khaled, a track that hit #1 on the Billboard Latin Airplay and won a VMA. But it’s not the accolades that define this next chapter. "Yei mentions it himself: the bond between us goes way back. These are relationships built over a long time. That is exactly how we work with everything concerning NBL," says Pablo Paz, founder of NBL. With this move, we are showing where NBL is heading in the future. We never welcome someone just because they have a name. We welcome people because they share our vision and work ethic. Yei is an incredible talent and a pillar of the Swedish music scene, but above all, he is a person who doesn't stop for obstacles. He pushes. No matter what. These are the people we want to surround ourselves with. Welcome to the NATION, Yei. In this video: 0:00 – Why Yei Gonzalez is joining NBL 1:15 – The truth behind the global hits ("Dinero") 2:30 – Why we choose team over ego 4:00 – Advice to producers: How to move forward Join the NBLNATION Family: Instagram: @nblsound | www.nblnation.com Listen to our music: https://open.spotify.com/playlist/2tG... NBL Soundcast: hyperurl.co/9l8ifm NBL Producer & Creative Team: @pablopaz @philippe.wave @yeiworld @takenoelz @beatsbykayen @fu3go.wave @whb10 @patopooh @emilforsbrand #NBLNation #YeiGonzalez #MusicProduction #SwedishHiphop #ProducerLife #MusicIndustry #HardWorkBeatsTalent