Why You Can't Stop: The Neuroscience of Addiction (It's Not Willpower)

Why do you keep scrolling, snacking, and chasing the next hit even when it stops being fun? In this video I break down the neuroscience of cravings: dopamine is really the wanting chemical, unpredictable rewards hook you the hardest, tolerance quietly turns down the volume, and your environment beats your willpower every time. Stay until the end for one simple action to try this week.