The Book Launch Club on BookTok, Romance & Book Marketing | Genre'd Off Book

Does BookTok actually sell books? Why do romance novels still get dismissed? And what exactly makes a man in a billowy shirt so appealing? This week on Genre'd Off Book, Elyse and Katy sit down with Meredith and Erin, founders of The Book Launch Club, to talk about the realities of book marketing, building an audience, and finding the readers who will actually buy your books. We also get into our favorite romance tropes, the female gaze, Heated Rivalry, why we need more fantasy duologies, and a surprisingly convincing argument for men in billowy shirts being their own literary genre. IN THIS EPISODE: How The Book Launch Club got started Why BookTok followers don't always translate into book sales The difference between book influencers and trusted book recommendations Why traditionally published authors still need marketing support Romance, romantasy, and the female gaze Favorite tropes, comfort reads, and book recommendations Our collective obsession with Heated Rivalry BOOKS MENTIONED: 📚 The Duchess Deal by Tessa Dare 📚 One Dark Window and Two Twisted Crowns by Rachel Gillig 📚 The Bodyguard by Katherine Center 📚 Boyfriend Material by Alexis Hall 📚 Jane Eyre by Charlotte Brontë 📚 Cards on the Table by Lana Harper and Jilly Gagnon 📚 Something Wicked by Fallon Ballard 📚 Roommating by Meredith Schorr 📚 It's a Business Doing Pleasure With You by Lindsay Lewis FIND OUR GUESTS: The Book Launch Club Website: https://thebooklaunchclub.com Instagram: @thebooklaunchclub Substack: The Book Launch Club ABOUT GENRE'D: Genre'd is a weekly book podcast hosted by sisters Elyse and Katy, where we read outside our comfort zones, share strong opinions, and discover books we never would've picked up otherwise. New episodes every Thursday. Website: https://genredpodcast.com Instagram:   / genredpodcast   TikTok:   / genredpodcast   YouTube: @genredpodcast Read widely. Judge freely. #BookPodcast #BookTok #BookMarketing #RomanceBooks #GenredPodcast