AI Can Write DAX. So What Happens to Power BI Developers?

What happens to Power BI, data analysts and BI professionals in the age of AI? In this conversation, I sit down with Rob Collie, former Microsoft employee, one of the early people behind Power Pivot, founder of P3 Adaptive and author of Fair Game, to talk about how AI is changing the world of Power BI, data analytics, business intelligence and data careers. We discuss whether AI will replace Power BI developers and data analysts, whether skills like DAX, Power Query, M and data modelling will still matter, and how someone starting a career today should think about learning technical skills when AI can already write code, formulas and build applications. Rob also explains why he believes semantic models will become even more important in the AI era. We talk about the future of Power BI dashboards, conversational BI, AI agents that can answer questions directly from business data, and why a well-built semantic model could become the foundation for many AI-powered business applications. The conversation also covers Claude Code, Codex, custom AI systems, AI for business, Microsoft Fabric IQ, Microsoft IQ, and why simply giving employees access to ChatGPT or Claude is very different from building an AI system that actually understands your company, business rules and data. If you work with Power BI, Excel, Power Query, DAX, data modelling, business intelligence or analytics, this conversation gives a practical perspective on how AI may change your work, what skills could become more valuable, and how data professionals can prepare for what comes next. 📘 Get Rob Collie’s book, Fair Game: https://fairgamebook.ai/ 🔗 Follow Rob on LinkedIn:   / robcollie   ===== ONLINE COURSES ===== ✔️ Grab My Power Query Book - https://products.goodly.co.in/power-q... ✔️ Master 'M' in Power Query - https://products.goodly.co.in/learn-m... ✔️ Mastering DAX in Power BI - https://products.goodly.co.in/learn-d... ✔️ Power Query Course - https://products.goodly.co.in/learn-p... ✔️ Master Excel Step-by-Step- https://products.goodly.co.in/learn-e... ===== LINKS 🔗 ===== Blog 📰 - https://www.goodly.co.in/blog/ Corporate Training 👨‍🏫 - https://www.goodly.co.in/training/ Need my help on a Project 💻- https://www.goodly.co.in/consulting/ ====TIMESTAMP ===== 00:00 Intro 00:33 Who Is Rob Collie? 02:27 Power Query and the Early Days of Power BI 03:25 Why Rob Collie Wrote Fair Game 08:58 How to Start Learning AI 16:28 How Much Time Should You Spend Learning AI? 18:35 Will AI Replace Power BI Developers? 23:56 Do DAX, Power Query and Data Modelling Still Matter? 25:48 How to Start a Data Career in the AI Era 31:30 Custom AI vs ChatGPT and Claude 36:17 Is Power BI Dead? 38:18 Why Semantic Models Matter for AI 39:50 Will AI Replace Power BI Dashboards? 43:50 Conversational BI vs Dashboards 45:26 The Future of Power BI Semantic Models 46:17 Microsoft Fabric IQ and the Future of Power BI 51:34 Rob Collie’s Fair Game Book 53:01 How Data Professionals Should Prepare for AI ===== CONTACT 🌐 ===== Twitter -   / chandeep2786   LinkedIn -   / chandeepchhabra   Email - goodly.wordpress@gmail.com ===== WHO AM I? ===== A lot of people think that my name is Goodly, it's NOT ;) My name is Chandeep. Goodly is my full-time venture where I share what I learn about Excel and Power BI. Please browse around, you'll find a ton of interesting videos that I have created :) Cheers!