Nation Building by Design | Greg Durrell | TEDxSFU

Core designer of the 2010 Vancouver Olympic Winter Games, Greg Durrell discusses the power of simplistic design, and his journey across Canada to discover how the Maple Leaf came to be one of the most powerful, recognizable and iconic symbols in the world today. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx