CBS Affiliate Promo Briefing 1981

From CBS, here's the closed circuit promo briefing launching the fall promo campaign "Reach for the Stars". Hosted by CBS promotion VP Steve Sohmer, he really sells the campaign and the affiliate package. Print and radio strategies are also revealed, you might have to be a real promo geek to enjoy this! (I certainly am.) Affilate versions of the campaign are also previewed. Sohmer would leave CBS and join NBC the next year and create the "Just Watch Us Now" campaign which was a big improvement for NBC promotion.