How to Crush Black Friday With Email Marketing in 2026 (Full Strategy)

Get a FREE Retention Audit for your Ecom Brand: https://cal.com/luca-hontau/30min-yt Follow me on IG:   / lucahontau   In this video I break down the full Black Friday/Cyber Monday email marketing strategy for 2026. You'll learn: • How to calculate your margin before you touch a single email • Why you need 3 peaks instead of one offer (Early Access, Black Friday, Cyber Monday) • How to build hype and grow your list in the weeks before the sale • The exact sending cadence for every stage of BFCM, email and SMS • How to segment wider than normal without destroying your deliverability This is the complete Black Friday email strategy, from your offer to your January recovery.