When Free Shipping Costs You More

You add one more item to get free shipping. Did you save money—or just make the order bigger? We follow one basket through the customer’s receipt and the store’s costs, including the case where adding an item really does make sense. Why We Pay? — The business behind everyday spending. The prices and store costs in our main example are illustrative. Tax and other fees are excluded. 00:00 One more item 01:04 What the progress bar measures 03:02 When adding an item makes sense 04:14 The shop still pays to deliver 06:10 Why set a minimum? 07:23 Compare the final delivered price 08:12 Same basket, different reasons 08:59 Better deal or bigger order?