How to Measure AI Visibility for Events (Without Paying for a Tool)

Everyone agrees AI visibility matters. Almost nobody agrees on how to measure it. In Part 2 of ASP's AI visibility series, Jon Monk, Head of Performance at ASP, shows event marketers what they can measure today for free, how to check whether ChatGPT gets their event facts right, and when a paid monitoring tool is actually worth the money. You'll learn: Why AI visibility is harder to measure than SEO, and why tracking everything gets expensive fast How to use keyword data to choose the prompts worth tracking Where to find AI data in Google Search Console, Bing Webmaster Tools and GA4 How to check AI tools are giving the right dates, prices and speakers for your event A simple monthly routine, plus quick wins you can do this week What paid tools cost, the questions to ask vendors and the red flags to avoid 📖 Read the summary: https://www.asp.events/blog/how-to-me... 📅 Register for upcoming webinars: https://www.asp.events/our-product/di... Chapters 0:00 - Welcome and the AI visibility series 1:43 - Poll: has anyone asked you to report on AI visibility? 3:33 - Why start with ChatGPT 4:36 - Why AI visibility is harder to measure than SEO 7:53 - Why tracking everything gets expensive 11:11 - Using keyword data to choose your prompts 13:34 - Why there are no benchmarks yet 16:24 - Free tools: what they show and what they don't 20:42 - Google Search Console's Generative AI report 22:52 - Bing Webmaster Tools AI Performance report 25:29 - Finding AI traffic in GA4 28:29 - Poll: how do you report AI visibility today? 29:52 - Live demo: is AI getting event facts right? 38:48 - Start small and track monthly 40:14 - Why AI gets event details wrong 43:26 - Quick wins 45:40 - Free versus paid tools 48:49 - Don't believe every AI statistic 51:19 - A monthly AI visibility routine 52:19 - AI data in ASP Insights dashboards 53:54 - What's next in the series 55:43 - Q&A Speaker Jon Monk, Head of Performance, ASP:   / jonathonmonk   ASP builds high-performing event websites for conference and exhibition organisers. Find out more at https://www.asp.events #AIVisibility #EventMarketing #SEO