What BPO Buyers Want: Webinar 25 August 2026

What are global BPO and GBS buyers really looking for, and how can African destinations and service providers position themselves to win more international business? In this Africa Federation of GBS Associations webinar, a panel of experienced global buyers, advisors and industry specialists explores the changing dynamics of the international outsourcing market. The discussion moves well beyond cost and labour arbitrage. It examines buyer confidence, trust, transparency, domain expertise, AI and automation, infrastructure, impact sourcing, procurement and the increasingly sophisticated expectations of enterprise clients. The panel also tackles the practical realities of getting to market: brokers, consultants, procurement processes, trade associations, investment promotion agencies and, importantly, the need to build genuine relationships with buyers in their home markets. With insights from David Rumble, Kevin Lasky, John Stanovcak and Tom McCormick, together with research presented by Mark Angus and discussion led by Rod Jones and Traci Freeman, this is essential viewing for African BPO operators, industry associations and investment agencies looking to compete globally.