Inside the Industry Ep. 2 | Legendary Jerry Clark: The Business Behind Atlanta Hip-Hop

In Episode 2 of **Inside the Industry**, host Jeremy Clark sits down with **Jerry “Legendary Jerry” Clark**, Founder of 1972 Entertainment Music Consulting and Executive in Residence at Clark Atlanta University. With over 30 years of experience in the music industry, Jerry shares his perspective on Atlanta's rise as a major force in hip-hop, the evolution of music marketing, artist development, and the business strategies behind building successful careers in entertainment. From his early days at Relativity Records to becoming a respected figure in Atlanta's music industry, Jerry offers valuable insight into the importance of branding, networking, authenticity, and adapting to an ever-changing industry. *Inside the Industry* is dedicated to connecting the next generation of professionals with the people shaping sports, entertainment, marketing, and business. Careers. Business. Culture. Subscribe for more conversations with professionals making an impact behind the scenes. #InsideTheIndustry #LegendaryJerry #AtlantaHipHop #MusicBusiness #EntertainmentMarketing #ArtistDevelopment #CareerDevelopment