Why HIGH-PAYING clients AVOID some accounting firms

Why do high paying clients pass over some accounting firms and fractional CFO firms, even when the work is good? In this video, I break down 2 psychology-driven principles on why this happens. ► Watch this video next:    • I analyzed 2500+ accounting & fCFO firms: ...   🤝 Here is some info if you want to work with me: https://planwithemman.com/work/ ✉️ Questions? Shoot me an email here: youtube@planwithemman.com 👤 Who's this Emman guy anyway?: https://planwithemman.com/about/ Time codes: 0:00 - Intro 0:26 - Context 01:00 - REASON #1 05:10 - REASON #2 #accountingfirm #fractionalcfo #fCFO