The reality of growth: Verona Frankish on leadership, psychology, and the path to profit

This episode features an in-depth conversation with Verona Frankish, CEO of Yopa, exploring her journey from growing up as the eldest of eight children in Northern Ireland to leading a major proptech brand. Frankish shares her leadership philosophy, emphasising the fundamental importance of building trust, creating psychological safety, and fostering a culture of healthy, open debate within senior teams. The discussion covers her strategic growth plans to evolve Yopa's trajectory through to 2030, alongside the practical deployment of AI and automated solutions to streamline repetitive processes. Additionally, Frankish reflects on her work with Women in Estate Agency (WiEA), detailing new hub initiatives aimed at empowering the next generation of property leaders and challenging the industry's historical lack of diversity.