Creativity on Command: How to Generate Copywriting Ideas That Sell | Tiffany Markman

Stuck for copywriting ideas? Waiting for inspiration to strike? There's a better way to approach creative thinking. In January 2026, I joined Gio Marcus, founder of Revenue + Reach, for her international Sales Copy Immersion event to talk about "Creativity on Command: How to Generate Money-Making Copy Ideas When You Need Them." Because when you're a professional copywriter, marketer or business owner, you can't always wait around for a brilliant idea to arrive. Sometimes the deadline is today. In this interview, we explore creativity in the context of commercial copywriting, with a focus on generating ideas that can help your writing attract attention and encourage action. If you write website copy, sales emails, marketing campaigns, LinkedIn posts or other business content, this conversation is for you. ABOUT TIFFANY MARKMAN I'm Tiffany Markman, an award-winning international copywriter, creative thinking specialist, corporate writing trainer and professional keynote speaker based in Johannesburg, South Africa. I speak at conferences and corporate events about communication, creativity, copywriting and working effectively with AI. WANT TO BRING MORE CREATIVE THINKING INTO YOUR BUSINESS? I deliver practical, entertaining keynotes and workshops that help teams generate better ideas, communicate more effectively and create content that earns attention. If you're looking for a keynote speaker on creativity, copywriting or business communication, or want your marketing team to get better at generating ideas, get in touch.