Redefining Research in the AI Era

Maria is Director of Research at Nielsen Norman Group (NN/G), where she leads research, advises product teams, and teaches UX professionals worldwide. With over a decade of experience, she helps organizations understand user needs and build scalable research practices. Her work explores emerging technologies, discovery, qualitative analysis, and research operations, translating complex topics into practical, repeatable approaches. Want to watch more talks from uxcon vienna? Get access to all recordings here: https://www.uxcon.io/#pricing