You Have A Design Problem, Not A Sales Problem.

0:00 Why so many businesses start in the wrong place 0:57 It's not a sales problem, it's a design problem 2:39 The three components of organisational design 3:40 Purpose: commercial vs cause 5:00 Three pathways: mechanics, magic and model 5:57 Mechanics: systems, structure and the McKinsey 7-S 6:54 Magic: culture, values and behaviour 9:10 Model: the missing piece, Company Genius 11:39 Company Genius is your business's source code 13:07 How to map and codify Company Genius 15:26 Become the sense maker of your market