Unprompted by Rival | Ep 2. "The AI Content Trap"

Unprompted by Rival | Ep 2. "The AI Content Trap" Unprompted is the podcast for marketing leaders who want to know the truth about what's happening in AI. In episode 2 of Unprompted, Eric sits down with Rival's Chief Product Officer, Kostas, to cut through the AI hype and talk about what's actually changing marketing. They cover why marketers need to stop outsourcing their thinking to AI, the biggest myth CMOs are being sold, why proprietary data matters more than prompts, and the one piece of advice every marketing leader should follow over the next year. In this episode: • Why using ChatGPT for strategy is creating competitive sameness • The biggest AI myth CMOs are buying into right now • Why proprietary data beats better prompts every time • Data, tech or taste: what matters most over the next five years? • The AI prediction Kostas would bet $30,000 on • The one habit every CMO should build before it's too late Timestamps: 00:00 - Intro 00:30 - Meet Rival's Chief Product Officer 01:25 - Is AI just another dot-com bubble? 03:22 - What we were completely wrong about 04:55 - Why AI shouldn't write your strategy 06:01 - The AI smell test 07:39 - The biggest AI scam in marketing 09:20 - Data vs tech vs taste 10:29 - The 2030 prediction I'd bet $30,000 on 11:27 - The one thing every CMO should do today Follow Rival for more: 🌐 https://www.wearerival.com/ ➡️ Find Eric   / ericfulwiler   ➡️ Find Kostas   / kostasvoudouris   📧 Email us at media@wearerival.com Unprompted is a show by Rival.