The Marketing Team of the Future | GMS 2026 | Position2

What will the marketing team of the future look like? At the Position² Growth Marketing Summit, marketing leaders came together to discuss how AI, changing buyer behavior, and evolving go-to-market models are reshaping the way marketing teams work. The conversation covered everything from lessons from RSA Conference and post-quantum cryptography to agentic AI, enterprise LLM adoption, AI access security, pipeline growth, ABM, and connecting marketing performance to revenue. The panel also explored how the relationship between marketing and sales is changing, including what AI could mean for SDR teams and how marketing leaders can demonstrate impact to the board. In this session: • Lessons from RSA Conference and emerging cybersecurity themes • Post-quantum cryptography and what it means for marketers • Agentic AI and its impact on cybersecurity • Enterprise LLM adoption and AI access security • Connecting marketing activity to pipeline growth • ABM strategies and hands-on sales enablement • Measuring marketing ROI and lead-to-pipeline performance • How AI is changing the role of SDRs and sales teams Panelists Sanjiv Parikh Tina Stewart Vamshi Sriperumbudur Growth Marketing Summit 2026 A conversation about where marketing teams are headed and what it will take to keep up. 00:00 Introduction & Panelist Bios 02:59 RSA Conference Takeaways & Event Marketing Tactics 05:31 Post-Quantum Cryptography & Event Themes 06:33 AI Trends, Agentic AI, and Security Impacts 11:53 AI Access Security & Enterprise LLM Adoption 13:12 Driving Pipeline Growth & Market Strategies 15:47 ABM Strategies & Hands-on Workshops for Sales Growth 17:40 Connecting Marketing ROI & Lead-to-Pipeline Metrics to the Board 22:14 Audience Q&A: Sales Team Cuts & SDR Evolution with AI 24:00 Panel Closing Remarks & Key Summary Points 28:30 Session Wrap-Up #Position2 #GrowthMarketing #MarketingAI #AI #Cybersecurity #ABM #MarketingROI #gtm