Prediction Markets, Real Emotions: AI-Powered Player Support | Comm100

Prediction markets create new opportunities for gaming operators—and new questions for players. In this SBC Summit 2026 Product Innovation Showcase session, Comm100 explores how AI-powered support and human agents can explain market rules, handle disputed outcomes, and respond when emotions run high. Through three player scenarios, the presentation follows questions before a prediction is made, confusion after an event settles, and situations that need a human response. You’ll also hear practical recommendations for building a clear rules library, setting AI guardrails and escalation paths, tracking disputes, and using quality assurance to improve support. Explore Comm100’s player engagement solutions for gaming: https://www.comm100.com/industries/ga... #PredictionMarkets #iGaming #SBCSummit