Your Mum Orders Deserve Better Than a Coffee-Stained Notebook

Your next order is hiding somewhere between Facebook Messenger, a text, three Instagram accounts and a notebook the dog already chewed. Let's fix that. This is the replay of a beginner workshop I taught for a group of homecoming mum makers, and it works for any handmade or small business. We go from "it lives in my head" to a simple CRM: one place for every customer, every order and every follow-up, without becoming "techie." You'll learn what a CRM actually is, how a pipeline moves an order from inquiry to quote to deposit to pickup, how tags help you send the right message to the right people (homecoming, reunions, weddings), why you need permission before you market, and the free tools that help you price for profit and look professional. Then we take live questions: AI images that don't look like AI, what to do when a customer brings you an AI mum design that ribbon physically can't make, and how to stop the "is it done yet?" messages during hell week. Your homework: pick ONE thing. Add your next customer to a CRM, build one inquiry form, or set up one confirmation email. That's it. ⚖️ Not legal advice: anything in this video about texting, marketing permission or state rules is general information from my own experience. Check the current rules for your state before you send marketing messages. 🔗 Resources: 💻 Systeme.io: https://insurebotsolutions.ai/systeme (affiliate link) ✅ Get Organized: https://checklist.insurebotsolutions.com 🎁 Free Stuff: https://hookah2.insurebotsolutions.com 🐇 Join AI in Wonderland to learn more: https://www.skool.com/ai101/about 🔍 Book a 30-minute Automation Audit: https://audit-scheduler.vibepreview.app 🚀 Try High Level for your Business for 30 Days (affiliate link): https://insurebotsolutions.ai/ghl30 ⏱️ CHAPTERS: 00:00 Where did that order go? 00:37 Meet Heather: from counterintelligence to CRMs 04:09 Why Systeme.io for new mum makers 05:10 Where does your business live today? 06:12 What a CRM actually is 07:34 Group emails without the reply-all disaster 08:13 Business email that stays out of spam 11:44 Your pipeline: moving cards from inquiry to paid 15:55 Permission and texting customers 18:05 Meet Maria: one order, start to finish 19:00 Tags that bring customers back 22:06 After delivery: reviews and repeat business 23:34 Celebrations beyond homecoming 24:56 Free tools: QR codes, signatures, calculators 26:22 Specific is terrific: the garbage-day prompt 30:24 Price for profit (my Mary Kay mistake) 31:42 Link in bio and AI-built pages 35:02 Business cards straight into your CRM 37:08 Start with one thing 37:30 Q&A: Remembering the relationship 38:14 Q&A: Texas texting permission 40:45 Q&A: Moving over from Jotform and spreadsheets 43:19 Q&A: AI images that don't look like AI 45:37 Q&A: When customers bring AI mum designs 47:22 Q&A: Order updates and "is it done yet?" 52:32 Q&A: Tracking charm orders from Etsy 56:05 What is AI in Wonderland? 58:38 Thank you and next steps #ai #aiinwonderland #crm #smallbusiness #handmadebusiness #homecomingmums #mummaker #systemeio #womeninbusiness