Think Like an Influencer: Applying Creator Strategies to Modern L&D with Lisa Hartman

L&D (and clinical education) has always been in the business of influencing behavior, yet many traditional approaches to training struggle to compete for attention or to prove their validity. This presentation explores how strategies used by successful social media influencers can provide valuable lessons for learning professionals, not by teaching people to use social media or implement it into training, but by examining the principles that make influencers effective at capturing attention, building trust, engaging audiences, and inspiring action. While trainers sometimes struggle to capture attendees, social media influencers gain followers and listeners in the millions. What can we in L&D learn from them? The presentation challenges attendees to rethink traditional training models and consider how adopting an influencer mindset can help L&D create experiences that learners actively seek out, value, and apply to their practice.