Why Do We Trust Influencers Over Experts?

Why Do We Trust Influencers Over Experts? Why do we sometimes trust the person with thousands of followers over the person with decades of genuine expertise? In this Global Business Networking LIVE Online Boardroom discussion, Sigrid de Kaste, Peter Abrahamsen and Colly Graham explore what really makes someone influential — and why visibility and popularity are not the same as expertise. Is it relatability? Authenticity? Credibility? The ability to communicate complex ideas simply? Or does real influence come from consistently adding value and helping people make better decisions? An interesting conversation about influence, expertise and what actually makes us trust someone — including whether you can be highly influential without ever calling yourself an “influencer.” 00:00 Why Do We Trust Influencers Over Experts? 02:30 Meet the Experts: Peter Abrahamsen & Colly Graham 06:15 What Really Makes Someone an Influencer? 10:00 Do Followers and Popularity Actually Create Influence? 14:15 Why Experts Can Be Less Relatable Than Influencers 18:10 How Trust and Credibility Create Real Influence 22:15 Can You Influence People Without Being an “Influencer”? 26:10 Why Adding Value Matters More Than Self-Promotion 30:15 How Expertise, Authenticity and Human Connection Build Trust 33:15 Can Meaningful Networking Turn Expertise Into Influence? ----------------------------------------------------------------------- 📢 Liked this video? 👍 Hit the thumbs up ✅ SUBSCRIBE! -----------------------------------------------------------------------