What the f*** is Do The Thing?—Lucy Nash on building a brand that is you | Complicated Conversations

Lucy Nash left a PR career in London, sold her half of an agency after her first baby, turned her renovated house into a 60,000-follower Instagram account and a paid shoot location — and then, after six months of career coaching, launched Do The Thing: a club for women who want to stop saying "I've been meaning to do that." This episode sits under Brand — not the logo kind, the kind where the business is you. Your face, your house, your name. And this week someone commented "What the f*** is Do The Thing?" on her Instagram. She screenshotted it, put it at the top of a carousel, explained the business properly and got two sign-ups off the back of it. We talk about leaving corporate, becoming the "admin assistant" in your husband's business and the day on hold to HMRC that ended it, giving yourself permission to invest in yourself, the five-year plan AI told her would make her a millionaire, why she's taking August off next year, and what she'd tell her 10-year-old self. Takeaway: stop thinking about it. Start doing it. Take the step, be in the room.