RECON 1015: Reduce the Price NOW or WAIT? What Should You Tell Your Seller?

In this live episode of RECON (Real Estate Conversations), lead coach Denny Grimes (broadcasting from BOLD in California) works alongside Don Aldrich and Louise Weiss to tackle a classic listing dilemma: How do you get a seller to agree to a price reduction when they have a showing scheduled in two days? When a listing sits on the market for 60+ days and suddenly receives a showing request, sellers almost always want to hold off on reducing their price, hoping this "one buyer" will submit a full-price offer. This masterclass breaks down how to guide sellers through the binary choices, avoid "wasting" valuable showings on an overpriced home, and reframe price adjustments around probability and leverage. Key Coaching Insights & Roleplay Highlights: The Binary Decision Framework: When a seller wants to wait until after the Saturday showing to lower their price, outline the risk-reward tradeoff clearly: "Which is the greater pain, Mr. Seller? Lowering the price now and taking advantage of this buyer seeing maximum value—or keeping the price high, having them buy another home instead, and having to reduce the price next week anyway with one less buyer in the market?" The Medical Metaphor ("Change the Medicine"): Use simple analogies to disarm stubborn sellers without being combative: "If you went to the doctor and they prescribed medicine that wasn't working after 70 days, would you keep taking it hoping it suddenly starts working on Saturday, or would you be open to trying a new treatment?" The Danger of "Wasting" Showings: Remind sellers that an overpriced listing doesn't just fail to sell—it actively helps sell the competing properties in the neighborhood by making them look like better deals. The Script: "Right now, our price is helping other sellers look like a great value. Do we want to burn this showing, or do we want to put our best foot forward and make your home the clear number one choice?" The Multiplier Effect of Price Adjustments: A price repositioning right before a showing doesn't just influence the buyer walking through the door on Saturday—it sends an instant notification to every prospective buyer and agent watching the listing online, potentially generating competing interest. Links & Resources 📝 Register for Live RECON Sessions: RECONROLEPLAY.COM 📺 Subscribe & Like on YouTube (@DennyDelivers): Denny Grimes on YouTube #RealEstateScripts #PriceReductions #RECONRoleplay #DennyGrimes #RealtorTraining #ListingAgent #StaleListings #ObjectionHandling #RealEstateCoaching #SellerPsychology