Should Hotels Be Using YouTube? | Hospitality Marketing Explained

Should YouTube be part of your hotel’s marketing strategy? In this episode, we’re joined by digital marketer Chris all the way from Lancaster, Pennsylvania to explore the role YouTube can play in hospitality marketing. Chris shares his experience of running a Pokémon YouTube channel with his wife, Jes, and explains what creating content has taught him about building an audience, keeping viewers engaged, and showing up consistently. He also reveals how those lessons can be applied to hotels and hospitality brands looking to strengthen their digital presence. The conversation covers everything from choosing the right video topics and creating content people genuinely want to watch to using YouTube throughout the guest journey. Chris also discusses why hotels don’t need enormous production budgets to get started—and why personality, usefulness, and consistency often matter more than polished perfection. What You’ll Learn: Why YouTube deserves a place in a hotel’s marketing strategy How video can help hotels inspire and inform potential guests What hospitality marketers can learn from successful niche channels How Chris and Jes built a YouTube channel around their love of Pokémon What makes viewers click, watch, and return for more How to choose useful and engaging video topics Why consistency matters when growing a YouTube audience How hotels can get started without a huge production budget Where YouTube fits within the wider guest journey Why This Matters: YouTube isn’t just an entertainment platform, it’s also one of the places travellers go for inspiration, research, and answers. For hotels, the right video content can showcase the guest experience, bring a destination to life, build trust, and influence booking decisions. This episode explores how hotels can approach YouTube with a clear purpose, create content that genuinely helps their audience, and turn video into a valuable part of their wider marketing strategy. ➡️ Subscribe for more honest conversations about hotel marketing, SEO, paid media, social media, websites, data, and digital strategy from the team at three&six. New episode every week! digital without dishonesty podcast No fluff. No smoke and mirrors. Just hotel marketing that works. 📚 Read our latest hotel marketing articles: https://www.threeandsix.agency/insights 💼 Follow three&six on LinkedIn:   / three-six   🌐 Discover how we help hotels grow direct bookings: https://www.threeandsix.agency