Herzberg’s Two-Factor Theory of Motivation | Motivation-Hygiene Theory | UGC NET Management

What really motivates employees at work? Is a good salary enough, or do employees also need recognition, achievement and growth? In this video, we’ll understand Frederick Herzberg’s Two-Factor Theory of Motivation, also known as the Motivation-Hygiene Theory, in a simple and exam-focused way. 📌 In this video, we covered: ✅Who was Frederick Herzberg? ✅Two-Factor Theory of Motivation ✅Hygiene Factors & Motivators ✅Practical examples ✅Criticism and limitations ✅Important UGC NET revision points 🎯 Key takeaway: Hygiene factors → Prevent Dissatisfaction Motivators → Create Satisfaction If you’re preparing for UGC NET Management, this is an important motivation theory to understand along with other major theories of motivation. Like | Share | Subscribe for more UGC NET Management concepts, PYQs and exam-focused content.