AI Edge Podcast | Guest: Travis Clinger | Ep.38

Shiv and Myles sit down with Travis Clinger, who leads ecosystem partnerships and international business at LiveRamp. They discuss how AI is changing search, shopping, advertising, measurement, and the way marketers think about customer identity. They cover Google’s search growth, Walmart’s embrace of AI shopping agents, Meta’s ad matching system, and the new questions raised when AI agents act on a consumer’s behalf. Travis also explains how LiveRamp is adapting its data collaboration and measurement work for an AI-driven market. Chapters 00:00 Welcome and guest introduction 01:00 Big Tech earnings and rising AI costs 04:09 Is AI search cutting into Google Search? 08:00 AI earners, AI burners, and cloud revenue 10:25 LiveRamp’s view of AI destinations 12:20 What the search shift means for marketers 13:35 Walmart opens up to AI shopping agents 16:21 Walmart and Amazon take different approaches 21:17 Google’s Universal Cart and agentic commerce 23:35 GEO platforms move toward paid ads 25:25 ChatGPT’s dynamic ads and Anthropic’s stance 27:07 Meta’s AI ad matching system 30:02 When ad platforms start influencing products 31:56 Automation, CFOs, and customer relationships 33:35 How LiveRamp’s business has changed 38:28 AI’s impact on measurement and onboarding 42:15 Customer data and identity in an AI world 44:38 Who owns an AI agent’s identity and consent? 47:24 Turning AI conversations into customer segments 49:37 Closing thoughts